Grey Matters, with Steve Dotto
The Talk

The Talk

June 29, 2020

The Talk - Grey Matters 46

I did not really want to record this episode, and to be perfectly honest, I have reservations about posting it. 

But all of us must take time to search inward if we are ever going to be a part of the change we desire for our world.

Digital Strategies with Bosco Anthony

Digital Strategies with Bosco Anthony

June 15, 2020

Online marketing is constantly shifting, best practices form yesterday are replaced today with newer more innovative strategies, and we constantly walk a tightrope between what we can do and what we should do.

Bosco Anthony is one of the most creative marketers I know. He has spearheaded some of the more memorable social campaigns I have been privy to.

This week on Grey Matters, Bosco shared his insights on what is the current state of the nation in online marketing.

Follow Bosco

http://boscoanthony.com/

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Part 2 Sctott Stratten - GM44

Part 2 Sctott Stratten - GM44

June 8, 2020

In part 2 of my interview with Scott, we dive into how speakers are preventing themselves, the challenges with Zoom, discuss teachers and top things of sharing our most epic speaking fails.

Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing.

In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down.

This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with our guests.

Join us Fridays 10am Pacific at 

The Grey Zone on Facebook

or 

YouTube

 

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Unbreakable Scott Stratten - GM43

Unbreakable Scott Stratten - GM43

June 1, 2020

As the reality of the COVID-19 pandemic sunk in so many industries experienced massive change. 

Close to the top of the list of those most severely impacted was the conference industry in general, and the rather small cohort of professional and full-time speakers. 

Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing.

In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down.

This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with out guests.

Join us Fridays 10 A Pacific at 

The Grey Zone on Facebook

or 

YouTube

 

Grey Matters is made possible through your generous support!

Please come a Patron of Grey Matters!

Join us in the Grey Zone on Facebook

 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
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Serving the Algorithm - GM42

Serving the Algorithm - GM42

May 25, 2020

 Finding the right balance for our content.

Google and youtube give us incredible insight into what topics will be popular, generate views, responses and revenue.

But is serving the algorithm the best content strategy for your community?

 

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Agile Marketing with Ryan McKenzie - GM 41

Agile Marketing with Ryan McKenzie - GM 41

May 18, 2020

Tru.earth sells a unique eco-friendly product, a laundry strip that reduces plastic waste going into landfills by 100%.

A little over a year ago Ryan McKenzie and his team took a bit of a flyer on selling the strips.

The result has been a fascinating masterclass in online marketing as Ryan has shepherded the product through online sales, traditional distribution and Amazon sales. 

It is not often that we get this kind of an inside look at how a modern company rapidly adapts and evolves with a product.

Tru.Earth Laundry Strips

 

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My top 5 Content Tools - GM40

My top 5 Content Tools - GM40

May 11, 2020

I create a lot of content, and I do mean a lot.

Each week we strive to deliver:

  • 2 YouTube Videos
  • 1 Webinar
  • 1 Podcast
  • 1 Livestream (for ourselves)
  • 1 Livestream we host for a client.

Plus our community content, such as zoom meetings and coaching sessions for our members.

Each and every one of these content pieces need supporting graphics, promo material, social posts etc.

Like I said, a lot of content, and we do it with a team of 3.

These are my top 5 content Creation Tools I use. 

5- BitMoji - https://youtu.be/OEi01uA9JAI

4- Evernote

Here is a link to our introductory Evernote Course.
Evernote QuickStart
https://dottotechu.thinkific.com/courses/evernote-quick-start


Pocket is an alternative more of a reading and research tool than a creations tool.

3- Invideo 

https://invideo.io?ref=stevedotto3

2- Canva 

https://canva.7eqqol.net/zoDW6

1- Screenflow 

https://telestream.pxf.io/B9dYy

Our Video Production Process - https://dottotech.com/make-youtube-video-tutorials/

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Trust, with Marcus Sheridan - GM39

Trust, with Marcus Sheridan - GM39

May 4, 2020

They Ask, You Answer

Marcus Sheridan faced a challenge in 2008 as the recession hit his company hard. His response has become the blueprint for thousands of online marketers.

They Ask You Answer, the simple mantra to serve your community, provide value, which generates trust. 

Trust has become the most valuable currency online. 

Links from this episode:

They Ask You Answer, by Marcus Sheridan

Strength Finder Personality Test

 

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Thinking Inside the Box - GM38

Thinking Inside the Box - GM38

April 27, 2020
 
The economic impact of C-19 is hitting Boomers in a profound way.
Every aspect of financial security is being undermined, as retirement fund shrink, jobs evaporate and many opportunities dry up.
Fortunately, we do have one pace to turn, a lifetime of experience is ours, and it ca be called on to propel us into new opportunities and new successes. 
This week we discuss the increasing challenge, C-19 is placing before us.

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The Single Most Important Key to Content Marketing - GM 37

The Single Most Important Key to Content Marketing - GM 37

April 20, 2020

The single most important key to success in content marketing?

The answer is clear, it is consistency.

Consistency, especially in publishing frequency.

It amazes me how often the same narrative takes place.

The creators who stay the course find success. The creators who establish frequency and publish relevant content on time grow their community, and build their authority, it never fails. 

But consistency is a difficult thing to master. When we start any venture we have a honeymoon period where we are motivated, but eventually, constantly creating content becomes a chore. 

How do we overcome the fate of most of our colleagues, who’s commitment falters?

That is the topic this week on GreayMatters. 

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