Grey Matters, with Steve Dotto
Shifting Focus After a Pandemic with Mike Vardy - GM67

Shifting Focus After a Pandemic with Mike Vardy - GM67

May 13, 2021

Show Notes

What does the guy who lives and breathes productivity do to adapt focus when a pandemic hits? You're about to find out, and possibly feel better about the challenges and solutions you've experienced as the world turned topsy-turvy. 

In this episode of the Grey Matters podcast, Steve welcomes Mike Vardy, founder of Productivityist and author of The Front Nine: How to Start the Year You Want Anytime You WantThe Productivityist Playbook, and TimeCrafting: A Better Way to Get the Right Things Done (coming soon!). 

The pandemic caused a seismic shift in all of our lives, as well as a shift in what has worked for us focus our time on being productive. Steve and Mike chat about misconceptions about how we all assumed we could focus more, how we all thought we'd spend our time, and how we plan to focus in the future.

You'll recognize the phrases and sayings we've all been hearing for the last 12+ months, which Mike and Steve have some rather particular reactions to as the realities of time management have been anything but simple. 

Your challenge? Focus on this podcast and let us know what you get out of it and how you're crafting your time today!


Links from this Episode

Twitter introduces the Tip Jar

Bitcoin worthless? So says the Bank of England. 

Instagram adds caption stickers to Stories and (soon) Reels

U.S. taxes YouTube creators from afar


Our other things:
 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Is Passive Income a Pipe Dream? - GM66

Is Passive Income a Pipe Dream? - GM66

May 6, 2021

If you're heard the term "passive income," you've probably also imagined yourself relaxing on a private beach while dollar signs float dreamlike above your head. It sounds amazing, but is passive income realistic? In this episode of the Grey Matters podcast, Steve Dotto challenges our perceptions of passive income, which may range all the way from thinking of it as a pipe dream or a promised land for our online business.

Passive income has been on the same level as the Holy Grail or Aladdin's Lamp for years now. As entrepreneurs build our businesses, we repeatedly see assurances and promises online from soothsayers who guarantee they have the secret for how we can also achieve passive income. But it's important to define exactly what passive income is, and specifically what work must be done to try to succeed at. 

Because passive income isn't all there is for us. There are several ways and means to make money with your business, and if we focus on passive income we may count ourselves out of other, more reliable methods to earn money through what we know or do. 

By the end of this episode, you'll be able to define several ways you can earn income, and they aren't pipe dreams. With the right approach and effort, your income can get you a bit closer to that promised land of entrepreneurial success. 


Links from this Episode

They Ask, You Answer by Marcus Sheridan

Steve's Evernote content at DottoTech.com

Steve's News Stories for the week:

First YouTube video in 2005

The deep fakes that keep Steve up at night

Rachel's News Stories for the week:

EU sues Apple for violating antitrust laws

Tech helps seniors with medication and health


Our other things:
 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

How to Reclaim Your Time - GM65

How to Reclaim Your Time - GM65

April 29, 2021

Ever imagine how you look and then see a picture which jars you back into reality? How we spend our time - or think we're spending it - often works the same way: our perception can be way off from reality. In this episode of Grey Matters, Steve shares how you can honestly learn how you're spending or misspending your time and, more importantly, how to get it back!

We live in an age of constant distractions. Think about all of the things vying for your attention: website tabs, notifications on your computer, notifications and calls on your smartphone, notifications on your wearables, deliveries, loved ones. And we haven't even mentioned that all of this can be aggravated by everyone being home more due to lockdowns and quarantines! Today it's tougher than ever before to stay focused and get in our flow, which is when we can accomplish the best work. 

That's one thing Steve wants to help you with this week as he challenges you to an exercise that will show you where your time is going each day. Whether your goal is to get more work done or better work done - or a combination of both - this episode will get you on the road to reclaimed time and productivity. 


Links from this Episode

Steve's link for the RescueTime app

Here's a visual of an Eisenhower Matrix (easy to create as a table in Excel or Word):

Eisenhower matrix

Steve's News Stories for the week:

AirTags and the new iMacs (both via Apple)

Rachel's News Stories for the week:

Amazon adds email marketing feature to brands

Paying with your palm at Whole Foods


Our other things:
 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Writing IS Doable with Vicki McLeod - GM64

Writing IS Doable with Vicki McLeod - GM64

April 22, 2021

Staring contest between you and a blank page... Ready? Set? GO! 

None of us enjoy the feeling of knowing we have something to share yet being unable to put what's in our brain into words on a page. Whatever our personal obstacles are, this episode of Grey Matters will reset your thinking and help you believe that writing whatever is inside you is possible. 

Often we get stuck on believing that writing something as intensive and, well, as big as a book should be something that just comes out ready for the world. Yet we wouldn't think that way about baking a cake or raising a child, would we? The best things take time, effort, work, and (when possible) tweaking all along the way. 

Steve talks to guest Vicki McLeod - award-winning writer, coach, and entrepreneur - all about how she breaks writing down into three main areas, and then into three main themes, and then into three main topics... You get a bit of an idea of how she tackles writing major projects, and thus how you can make your writing possible a bit more digestible than daunting. 

Get in your mind the writing project you've been putting off for far too long and get ready to "break the log jam" with this episode of the Grey Matters podcast!


Links from this Episode

Steve's News Stories for the week:

Pew research on social media app use is eye-opening

EU is (thankfully) looking at putting the brakes on AI

 

Rachel's News Stories for the week:

Facebook's latest attempt to support small businesses: News Feed items

Facebook creating/copying for a new audio mashup of Instagram Live and Clubhouse: Hotline


Our other things:
 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Be a Pro with Online Payments - GM63

Be a Pro with Online Payments - GM63

April 15, 2021

"Make money online," they said. "It'll be easy!" they said. Sure, but to make money online you need to know how to handle money online. Listen in to this episode of the Grey Matters podcast to learn what you need to manage online transactions for your business!

Think about the last time you wrote or received a check. Even depositing a check these days can be done by taking pictures with your smartphone and conducting the transaction online with your bank. Things today are far different from how they used to be, and while the traditional methods of sending and receiving payments do still work, online payment methods work better. Faster. More conveniently. 

If only someone would take the time to walk you through the options... but wait! Steve does just that in this episode of Grey Matters. Pop in your earbuds to learn more about options like PayPal, Stripe, and Square, plus Steve's favorite discovery for online and international banking, Wise. From exchange rates to actual pocket change, you'll get what you need to start managing online transactions for your business instead of them managing you. 


Links from this Episode

Steve's News Stories for the week:

Growth of Crypto and the changing nature of cash

Discord moves in on audio features to compete with Clubhouse

 

Rachel's News Stories for the week:

Facebook 2019 data breach drops 533 million people's data in 2021

Amazon working on Sidewalk, a crowdsourcing way to connect Echo and Ring devices in private residences


Our other things:
 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Podcast with a Purpose featuring Tod Maffin - GM62

Podcast with a Purpose featuring Tod Maffin - GM62

April 8, 2021

Ever start something without a clear goal or outcome in mind and it winds up being fabulous? This week's episode features a podcaster who took an idea and grew it into a vehicle that's driving full speed ahead... even if the destination is unknown!

In this episode of Grey Matters, Steve interviews Tod Maffin - a podcast producer who heralds back to the early days of podcasting and currently hosts a daily (you read that right) podcast called Today in Digital. What started as a bit of a copycat idea and noticing a void in the podcast universe has evolved into a powerful podcast which has a lot of pull in the digital marketing community.

In the spirit of "seed and grow" business building, Tod shares how he monetizes and promotes his podcast, and where it might lead him in the future. If you're planning and/or producing your own podcast, listen in to this week's Grey Matters to get insights for your own show!


Links from this Episode

Programmatic podcast advertising with Red Circle

Steve's News Stories for the week:

Facebook takes away Analytics in push to Facebook Business tools

YouTube loosens advertising rules for channels using profanity and sexual/violent content

 

Rachel's News Stories for the week:

Discord and LinkedIn are in copycat mode of Clubhouse

MLB Opening Day includes Twitch in programming lineup


Our other things:
 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

The New Normal - GM61

The New Normal - GM61

April 1, 2021

One year. That's the milestone we just hit to mark a full year of life with a global pandemic. Did any of us foresee that we'd still be coping with the upheaval brought to us by COVID-19? In this episode of Grey Matters, we reflect on what's changed - temporarily or permanently - and how we're handling the transformation.

The "New Normal" is a phrase we've often heard to reference all of the new ways we live life today: face masks and social distancing are the most obvious evidence, but consider all of the other outcomes of trying day after day to survive a pandemic.

For one thing, how have our freedoms been impacted as far as travel? While in the past we could fairly affordably and easily hop on any mode of transportation to get around, the future may look very different and impact smaller communities as well as business mobility.

On another topic, how has our home and work life balance had to adjust? More and more workers are finding their work space is in their home space for the long term. Cities and towns are experiencing change to their traffic trends - some for the better and some not so much.

And frontline workers? In addition to healthcare and grocery employees, food service, janitorial, and delivery teams may be seen differently now that they've been on the forefront of a pandemic as their jobs put them in a position of risk so that we can all feel just a tiny bit more normal. What changes does the future hold for them?

Listen in this week and ponder the possibilities with us. Who knows, maybe one of our listeners will come up with the perfect name for the COVID-19 generation!


Links from this Episode

Steve's News Stories for the week:

YouTube may scan your videos for products to serve up more options

Apple smartwatches may be able to check your blood glucose levels

 

Rachel's News Stories for the week:

Your Under-13 Kids May Get Their Own Instagram App

Google develops Memory: an upgrade to Google Assistant


Our other things:
 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Intentional Retirement with Janice Sanders - GM60

Intentional Retirement with Janice Sanders - GM60

March 25, 2021

Retirement. Whether it looms toward us or beckons to us (or a mix of both), we want to control it as much as possible. But what happens when it's more of a coerced departure?

This week's Grey Matters with Steve Dotto and guest Janice Sanders explores the complexities of calling it a day when it comes to your career. Any number of conditions can determine if your retirement is a positive or negative experience, and the results of your retirement are just as complex. 

Will you find enough to do after you retire? Will you wind up doing too much? Are your former colleagues missing you as much as you miss them? Are you fulfilled with the legacy you're leaving, or is there more for you to do? Do you now live with regret, or are you able to leave regret in the dust?

These are just a handful of questions we should each be asking ourselves before retirement creeps any closer (or saunters beside us, however you want to look at it). Janice Sanders of I Just Retired... Now What? joins Steve in a very transparent and thoughtful sharing of her experience and learnings that can help you take control of your retirement instead of retirement controlling you.

 


Links from this Episode

Visit Janice's website for helpful resources to start creating your intentional retirement:

ijustretirednowwhat.com/

 

Steve's News Stories for the week:

Facebook's AR/VR Wearables

Be careful which apps you trust

 

Rachel's News Stories for the week:

When Facebook, Instagram, and WhatsApp went down

Twitter testing YouTube videos playing natively in the feed


Our other things:
 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Becoming a Digital Nomad - GM59

Becoming a Digital Nomad - GM59

March 18, 2021

Wondering if working while traveling for months at a time is possible? Learn from two digital nomads featured on this week's Grey Matters podcast who made it happen. 

When we think about a job that allows you to travel, often we imagine a role in sales or event planning. Yet as technology has evolved - as connectivity becomes cheaper and computers become more portable - traveling while working spans across many more diverse roles and industries. 

This episode of Grey Matters introduces us to two digital nomads - Amanda Robinson and Lisa Jenkins - who share their experiences of leaving the permanent and living the temporary, adventurous, sometimes arduous, often rewarding lifestyle of roaming the globe while earning a living. 

Listen for the points that prompt excitement and the pains that bring you pause as you consider if there might be a day in your future when you decide to try becoming a digital nomad. 

 


Links from this Episode

Thinking of living and working as a digital nomad? Here are helpful resources from this week's guests:

iOverlander

LandLopers

Seat61

Skyroam 

Steve's News Stories for the week:

New options with Cameo celebrity greetings

Get on the Neeva browser waitlist

Rachel's News Stories for the week:

Twitter Spaces adding "tip the host" capability

Remote workers making permanent moves


Our other things:
 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

LinkedIn for Boomers with Joyce Feustel - GM58

LinkedIn for Boomers with Joyce Feustel - GM58

March 11, 2021

Learn from a Boomer why Boomers should be on LinkedIn in this latest episode of Grey Matters! Steve welcomes Joyce Feustel to share her valuable insights about coaching her generation to see LinkedIn in a new light.

Why do Boomers tend to have a tougher time wielding LinkedIn for building their business? It could be generational or even based on gender as it's a primary platform for self-promotion, which doesn't come as naturally to many people.

Take a listen to all the reasons that Steve and Joyce give for how Boomers and even GenXers can use LinkedIn today:

  • Reconnecting with people in your network
  • Delivering value through your experience and skills
  • Providing thought leadership that can set you apart, or even ahead, of the rest of the crowd

This week also catches you up on the latest in marketing and business news you can use as you build your brand online. 


Links from this Episode

Joyce Feustel | Boomers Social Media Tutor

Steve's News Stories for the week:

Google following in Apple's advertising footsteps?

Google's Blog: Charting a course toward a more privacy-first web

The Top 6 Social Media Trends of 2021 (Infographic by Social Media Today)

Rachel's News Stories for the week:

Facebook's "Good Ideas Deserve to Be Found" Initiative for Small Businesses

Other States Adopting Data Privacy Laws like California's CCPA


Our other things:
 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

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