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Remaining Relevant in the Digital Age for Baby Boomers and GenX. Hosted by Steve Dotto and Viveka von Rosen
Episodes
Jul 13, 2020
Jul 13, 2020
38 min
The one thing I struggle with to this day in the online marketing world is the sales process. The techniques which we can and do use to sell our products or services.
So much research has gone into "crafting the perfect offer". In some cases, online marketers spend more time on the sales pitch that they do on the product they are selling, and that offends me.
I have thin skin when it comes to online ethics.
This week I break down our current project as wee are preparing to take the sales offer to the public. I look behind the scenes at a product launch and the decision-making process we are going through to best strike a balance between effective and manipulative sales.
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Jul 6, 2020
Jul 6, 2020
41 min
Facebook, for all its flaws, has become an almost universal meeting place. For online businesses, there is no better place to try and create awareness, conversations, build relationships and form communities.
I just wish Facebook was a better partner!
Bella Vasta knows how to build effective communities in Facebook, uses communities to grow her own community and teacher others (like us) to do as well.
Check out Bella at
Grey Matters is made possible through your generous support!
Please come a Patron of Grey Matters!
Join us in the Grey Zone on Facebook