Be Cautious with the Gig Economy - GM54

What's the difference between the "gig economy" and having a "side hustle?" We define these two aspects of Work 2.0 in this episode of Grey Matters.

It's easy to confuse phrases we hear today describing work that isn't mainstream or full-time. We hear about the "gig economy" (on-demand talent and skill) and the "side hustle" (work geared for upward growth), and both sound appealing when we're faced with unemployment or underemployment. 

As we look deeper at these to options, there are things we should take into account:

• Is either a gig or a side hustle a viable solution for a work force that is being aged out of mainstream employment?
• The marketplace's view of older professionals and skilled workers has skewed to realm of being expendable, regardless of years of experience we offer.
• Stepping into a side gig or hustle isn't as easy as flipping a switch. Networking, personal branding, and even marketing can mean either success or squandered effort. 
• What is required of us if we anticipate needing to try a gig or side hustle?

Oh, and if you haven't heard, Apple has apparently thrown down the gauntlet against Facebook and other digital advertising giants with the update to iOS14: a pop-up prompt for Apple devices that ask the user if they agree to allow their activity to be tracked by Facebook. What will this mean for ads and privacy today as we have come to know them? 

 

We also welcome a new addition to the podcast: producer Rachel Moore joins the discussion with Steve to bring the GenX perspective into Grey Matters. 

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Links from this episode:

Boston Herald: Baby Boomers leading the pack in the gig economy

Forbes.com: 9 Best Side Hustles

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About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.