GM-10 No Passion, No Path

This week's podcast was inspired by a coaching webinar I held last week. It was called "Discover Online Business" and it was focused on those just starting out in online business, reinventing themselves or looking to grow their online business.

The questions I was asked spoke to some universal challenges I believe we all face when we contemplate online entrepreneurship.  

 Who is my ICA (Idea Customer Avitar)? The person I am trying to attract, to serve.

What is my focus? What product will I ultimately sell and how do I determine exactly what it is?

So many of us look at the opportunities online, know we want to be there, but where to start? What to do?

Your Passion is a great place to start.