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Remaining Relevant in the Digital Age, for Baby Boomers and GenX.
Episodes
Thursday Apr 08, 2021
Thursday Apr 08, 2021
Ever start something without a clear goal or outcome in mind and it winds up being fabulous? This week's episode features a podcaster who took an idea and grew it into a vehicle that's driving full speed ahead... even if the destination is unknown!
In this episode of Grey Matters, Steve interviews Tod Maffin - a podcast producer who heralds back to the early days of podcasting and currently hosts a daily (you read that right) podcast called Today in Digital. What started as a bit of a copycat idea and noticing a void in the podcast universe has evolved into a powerful podcast which has a lot of pull in the digital marketing community.
In the spirit of "seed and grow" business building, Tod shares how he monetizes and promotes his podcast, and where it might lead him in the future. If you're planning and/or producing your own podcast, listen in to this week's Grey Matters to get insights for your own show!
Links from this Episode
Programmatic podcast advertising with Red Circle
Steve's News Stories for the week:
Facebook takes away Analytics in push to Facebook Business tools
YouTube loosens advertising rules for channels using profanity and sexual/violent content
Rachel's News Stories for the week:
Discord and LinkedIn are in copycat mode of Clubhouse
MLB Opening Day includes Twitch in programming lineup
- Weekly live, free tutorials - Webinar Wednesday
- Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
- Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business
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About Us:
Steve Dotto - Host
Canada's favourite geek.
For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.
After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.
His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.
Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer
From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.
In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.
Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.
Comments (1)
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Steve, a SUPER episode! I really like his business model: daily, 6-8 minutes, and curated info from your niche.
Saturday Apr 10, 2021
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