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Remaining Relevant in the Digital Age, for Baby Boomers and GenX.
Episodes
Thursday Mar 25, 2021
Thursday Mar 25, 2021
Retirement. Whether it looms toward us or beckons to us (or a mix of both), we want to control it as much as possible. But what happens when it's more of a coerced departure?
This week's Grey Matters with Steve Dotto and guest Janice Sanders explores the complexities of calling it a day when it comes to your career. Any number of conditions can determine if your retirement is a positive or negative experience, and the results of your retirement are just as complex.
Will you find enough to do after you retire? Will you wind up doing too much? Are your former colleagues missing you as much as you miss them? Are you fulfilled with the legacy you're leaving, or is there more for you to do? Do you now live with regret, or are you able to leave regret in the dust?
These are just a handful of questions we should each be asking ourselves before retirement creeps any closer (or saunters beside us, however you want to look at it). Janice Sanders of I Just Retired... Now What? joins Steve in a very transparent and thoughtful sharing of her experience and learnings that can help you take control of your retirement instead of retirement controlling you.
Links from this Episode
Visit Janice's website for helpful resources to start creating your intentional retirement:
Steve's News Stories for the week:
Be careful which apps you trust
Rachel's News Stories for the week:
When Facebook, Instagram, and WhatsApp went down
Twitter testing YouTube videos playing natively in the feed
- Weekly live, free tutorials - Webinar Wednesday
- Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
- Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business
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Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!
About Us:
Steve Dotto - Host
Canada's favourite geek.
For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.
After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.
His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.
Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer
From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.
In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.
Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.
Thursday Mar 18, 2021
Thursday Mar 18, 2021
Wondering if working while traveling for months at a time is possible? Learn from two digital nomads featured on this week's Grey Matters podcast who made it happen.
When we think about a job that allows you to travel, often we imagine a role in sales or event planning. Yet as technology has evolved - as connectivity becomes cheaper and computers become more portable - traveling while working spans across many more diverse roles and industries.
This episode of Grey Matters introduces us to two digital nomads - Amanda Robinson and Lisa Jenkins - who share their experiences of leaving the permanent and living the temporary, adventurous, sometimes arduous, often rewarding lifestyle of roaming the globe while earning a living.
Listen for the points that prompt excitement and the pains that bring you pause as you consider if there might be a day in your future when you decide to try becoming a digital nomad.
Links from this Episode
Thinking of living and working as a digital nomad? Here are helpful resources from this week's guests:
Steve's News Stories for the week:
New options with Cameo celebrity greetings
Get on the Neeva browser waitlist
Rachel's News Stories for the week:
Twitter Spaces adding "tip the host" capability
Remote workers making permanent moves
- Weekly live, free tutorials - Webinar Wednesday
- Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
- Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business
-
Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!
About Us:
Steve Dotto - Host
Canada's favourite geek.
For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.
After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.
His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.
Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer
From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.
In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.
Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.
Thursday Mar 11, 2021
Thursday Mar 11, 2021
Learn from a Boomer why Boomers should be on LinkedIn in this latest episode of Grey Matters! Steve welcomes Joyce Feustel to share her valuable insights about coaching her generation to see LinkedIn in a new light.
Why do Boomers tend to have a tougher time wielding LinkedIn for building their business? It could be generational or even based on gender as it's a primary platform for self-promotion, which doesn't come as naturally to many people.
Take a listen to all the reasons that Steve and Joyce give for how Boomers and even GenXers can use LinkedIn today:
- Reconnecting with people in your network
- Delivering value through your experience and skills
- Providing thought leadership that can set you apart, or even ahead, of the rest of the crowd
This week also catches you up on the latest in marketing and business news you can use as you build your brand online.
Links from this Episode
Joyce Feustel | Boomers Social Media Tutor
Steve's News Stories for the week:
Google following in Apple's advertising footsteps?
Google's Blog: Charting a course toward a more privacy-first web
The Top 6 Social Media Trends of 2021 (Infographic by Social Media Today)
Rachel's News Stories for the week:
Facebook's "Good Ideas Deserve to Be Found" Initiative for Small Businesses
Other States Adopting Data Privacy Laws like California's CCPA
- Weekly live, free tutorials - Webinar Wednesday
- Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
- Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business
-
Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!
About Us:
Steve Dotto - Host
Canada's favourite geek.
For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.
After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.
His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.
Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer
From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.
In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.
Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.
Thursday Mar 04, 2021
Thursday Mar 04, 2021
As we Boomers and GenXers build our businesses today, we must shift from the "build and deploy" mentality of then and shift to the "seed and grow" approach in the now.
This episode of Grey Matters takes a brief trip down memory lane as we look back at what all used to go into building a business. Remember how making and collecting payments was all done via paper or hand-to-hand exchanges? How about marketing and advertising when everything was in print or broadcast and cost a fortune? And would you ever start a business without spending weeks on developing a business plan?
So much has changed in how businesses are built and maintained today. And it can be difficult for us to adapt to all the new - dare we say better? - approaches to business building when we've had decades to rely on what was available in the past.
Shift forward with us as Steve helps address our blind spots of how we can adapt business practices of then to work in our business building now.
Also take a listen to the news stories in marketing that captured Steve and Rachel's attention this last week!
Links from this Episode
Steve's News Stories for the week:
Clubhouse taking it on the chin
Celebrities and Hollywood taking to podcasting
Rachel's News Stories for the week:
LinkedIn adds Marketplace for freelancers
Twitter Patterns after Facebook and Patreon
- Weekly live, free tutorials - Webinar Wednesday
- Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
- Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business
-
Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!
Steve Dotto - Host
Canada's favourite geek.
For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.
After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.
His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.
Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer
From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.
In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.
Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.
Thursday Feb 25, 2021
Thursday Feb 25, 2021
What's on your to-do list for tomorrow? Prospecting calls, laundry, prep your newsletter, review your blog draft, and what else? Let's go ahead and add podcasting to your agenda!
In this episode of Grey Matters, we get into the specifics of planning a podcast for your business. Since we're pretty much reading your mind, here's what we know going in about why you haven't yet gotten your own podcast off the ground:
- You're afraid of small subscriber or listener numbers
- You're daunted by how much work it'll take
- You're lacking the tech to even create a podcast
These are all reasonable reservations to have, but that's why you really need to listen to this episode so we can dispel your fears and prove the point, purpose, and sheer power of podcasting for your business and brand.
We talk shop about podcasts, too: formats, tech, tools, gear, and even goals. Once you're done, you'll get why there has really never been a better time to get started with your own podcast.
Links from this Episode
AnswerthePublic.com for finding topics people are interested in
Riverside.fm for easy cloud recording
- Weekly live, free tutorials - Webinar Wednesday
- Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
- Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business
-
Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!
About Us:
Steve Dotto - Host
Canada's favourite geek.
For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.
After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.
His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.
Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer
From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.
In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.
Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.
Thursday Feb 18, 2021
Thursday Feb 18, 2021
In the infamous words of Aladdin in Disney's movie of the same name, "Do you trust me?"
Jasmine's reaction is a very uncertain "yes," and that pretty much sums up this week's discussion in the Grey Matters podcast. Whether you're venturing into a chat room or listening to this podcast religiously (we certainly hope you are!) or connecting with your business customers, trust these days is at the heart of every interaction we have.
And it's no wonder. According to Edelman's Trust Barometer (polling respondents in 28 countries), we have been in a trust bankruptcy of late which has thrown the world for a loop. Who can you trust? Who should you trust? And, more to the point, who are you trusting - or mistrusting - right now?
In this episode, Steve and Rachel chat about:
- the shiny new penny that is Clubhouse on iOS devices
- how audio/voice is ushering us all into a new frontier of trust
- ways we as business professionals can make the most of today's trust deficiencies
It's a great episode. You can take our word for it.
Links from this Episode
Clubhouse - Apple Store for iOS
Edelman's Trust Barometer report
- Weekly live, free tutorials - Webinar Wednesday
- Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
- Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business
-
Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!
About Us:
Steve Dotto - Host
Canada's favourite geek.
For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.
After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.
His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.
Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer
From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.
In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.
Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.
Thursday Feb 11, 2021
Thursday Feb 11, 2021
What's the difference between the "gig economy" and having a "side hustle?" We define these two aspects of Work 2.0 in this episode of Grey Matters.
It's easy to confuse phrases we hear today describing work that isn't mainstream or full-time. We hear about the "gig economy" (on-demand talent and skill) and the "side hustle" (work geared for upward growth), and both sound appealing when we're faced with unemployment or underemployment.
- Is either a gig or a side hustle a viable solution for a work force that is being aged out of mainstream employment?
- The marketplace's view of older professionals and skilled workers has skewed to realm of being expendable, regardless of years of experience we offer.
- Stepping into a side gig or hustle isn't as easy as flipping a switch. Networking, personal branding, and even marketing can mean either success or squandered effort.
- What is required of us if we anticipate needing to try a gig or side hustle?
- Weekly live, free tutorials - Webinar Wednesday
- Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
- Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business
-
Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!
About Us:
Steve Dotto - Host
Canada's favourite geek.
For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.
After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.
His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.
Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer
From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.
In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.
Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.
Thursday Feb 04, 2021
Thursday Feb 04, 2021
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TV
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YouTube
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think about all the ways we use it.
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Tutorials
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Entertainment
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News and information
Thursday Jan 28, 2021
Thursday Jan 28, 2021
Thursday Jan 21, 2021
Thursday Jan 21, 2021