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Remaining Relevant in the Digital Age, for Baby Boomers and GenX.
Episodes
Thursday Jan 14, 2021
Thursday Jan 14, 2021
- The manufacturer, retailer, the person who is selling the product or service
- The affiliate, the person recommending the service or product
- The customer
Thursday Jan 07, 2021
Thursday Jan 07, 2021
Monday Jul 13, 2020
Monday Jul 13, 2020
The one thing I struggle with to this day in the online marketing world is the sales process. The techniques which we can and do use to sell our products or services.
So much research has gone into "crafting the perfect offer". In some cases, online marketers spend more time on the sales pitch that they do on the product they are selling, and that offends me.
I have thin skin when it comes to online ethics.
This week I break down our current project as wee are preparing to take the sales offer to the public. I look behind the scenes at a product launch and the decision-making process we are going through to best strike a balance between effective and manipulative sales.
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Join us in the Grey Zone on Facebook
Monday Jul 06, 2020
Monday Jul 06, 2020
Facebook, for all its flaws, has become an almost universal meeting place. For online businesses, there is no better place to try and create awareness, conversations, build relationships and form communities.
I just wish Facebook was a better partner!
Bella Vasta knows how to build effective communities in Facebook, uses communities to grow her own community and teacher others (like us) to do as well.
Check out Bella at
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Join us in the Grey Zone on Facebook
Monday Jun 29, 2020
Monday Jun 29, 2020
The Talk - Grey Matters 46
I did not really want to record this episode, and to be perfectly honest, I have reservations about posting it.
But all of us must take time to search inward if we are ever going to be a part of the change we desire for our world.
Monday Jun 15, 2020
Monday Jun 15, 2020
Online marketing is constantly shifting, best practices form yesterday are replaced today with newer more innovative strategies, and we constantly walk a tightrope between what we can do and what we should do.
Bosco Anthony is one of the most creative marketers I know. He has spearheaded some of the more memorable social campaigns I have been privy to.
This week on Grey Matters, Bosco shared his insights on what is the current state of the nation in online marketing.
Follow Bosco
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Join us in the Grey Zone on Facebook
Monday Jun 08, 2020
Monday Jun 08, 2020
In part 2 of my interview with Scott, we dive into how speakers are preventing themselves, the challenges with Zoom, discuss teachers and top things of sharing our most epic speaking fails.
Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing.
In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down.
This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with our guests.
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Join us in the Grey Zone on Facebook
Monday Jun 01, 2020
Monday Jun 01, 2020
As the reality of the COVID-19 pandemic sunk in so many industries experienced massive change.
Close to the top of the list of those most severely impacted was the conference industry in general, and the rather small cohort of professional and full-time speakers.
Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing.
In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down.
This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with out guests.
Join us Fridays 10 A Pacific at
or
Grey Matters is made possible through your generous support!
Please come a Patron of Grey Matters!
Join us in the Grey Zone on Facebook
Monday May 25, 2020
Monday May 25, 2020
Finding the right balance for our content.
Google and youtube give us incredible insight into what topics will be popular, generate views, responses and revenue.
But is serving the algorithm the best content strategy for your community?
Grey Matters is made possible through your generous support!
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Join us in the Grey Zone on Facebook
Monday May 18, 2020
Monday May 18, 2020
Tru.earth sells a unique eco-friendly product, a laundry strip that reduces plastic waste going into landfills by 100%.
A little over a year ago Ryan McKenzie and his team took a bit of a flyer on selling the strips.
The result has been a fascinating masterclass in online marketing as Ryan has shepherded the product through online sales, traditional distribution and Amazon sales.
It is not often that we get this kind of an inside look at how a modern company rapidly adapts and evolves with a product.