Grey Matters, with Steve Dotto

My top 5 Content Tools - GM40

I create a lot of content, and I do mean a lot.

Each week we strive to deliver:

• 2 YouTube Videos
• 1 Webinar
• 1 Podcast
• 1 Livestream (for ourselves)
• 1 Livestream we host for a client.

Plus our community content, such as zoom meetings and coaching sessions for our members.

Each and every one of these content pieces need supporting graphics, promo material, social posts etc.

Like I said, a lot of content, and we do it with a team of 3.

These are my top 5 content Creation Tools I use. 

5- BitMoji - https://youtu.be/OEi01uA9JAI

4- Evernote

Here is a link to our introductory Evernote Course.
Evernote QuickStart
https://dottotechu.thinkific.com/courses/evernote-quick-start

Pocket is an alternative more of a reading and research tool than a creations tool.

3- Invideo 

https://invideo.io?ref=stevedotto3

2- Canva 

https://canva.7eqqol.net/zoDW6

1- Screenflow 

https://telestream.pxf.io/B9dYy

Our Video Production Process - https://dottotech.com/make-youtube-video-tutorials/

Grey Matters is made possible through your generous support!

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All our other Links Worth Visiting!

 

→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/

→ Hire Steve as a Speaker: https://dottotech.com/speaker/

→  We have Merch! https://teespring.com/stores/dotto-tech

→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

→ Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

 

 

Trust, with Marcus Sheridan - GM39

They Ask, You Answer

Marcus Sheridan faced a challenge in 2008 as the recession hit his company hard. His response has become the blueprint for thousands of online marketers.

They Ask You Answer, the simple mantra to serve your community, provide value, which generates trust. 

Trust has become the most valuable currency online. 

Links from this episode:

They Ask You Answer, by Marcus Sheridan

Strength Finder Personality Test

 

Grey Matters is made possible through your generous support!

Please come a Patron of Grey Matters!

Join us in the Grey Zone on Facebook

 

All our other Links Worth Visiting!

 

→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/

→ Hire Steve as a Speaker: https://dottotech.com/speaker/

→  We have Merch! https://teespring.com/stores/dotto-tech

→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

 

Thinking Inside the Box - GM38

 

The economic impact of C-19 is hitting Boomers in a profound way.

Every aspect of financial security is being undermined, as retirement fund shrink, jobs evaporate and many opportunities dry up.

Fortunately, we do have one pace to turn, a lifetime of experience is ours, and it ca be called on to propel us into new opportunities and new successes. 

This week we discuss the increasing challenge, C-19 is placing before us.

Grey Matters is made possible through your generous support!

Please come a Patron of Grey Matters!

Join us in the Grey Zone on Facebook

 

All our other Links Worth Visiting!

 

→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/

→ Hire Steve as a Speaker: https://dottotech.com/speaker/

→  We have Merch! https://teespring.com/stores/dotto-tech

→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

 

The Single Most Important Key to Content Marketing - GM 37

The single most important key to success in content marketing?

The answer is clear, it is consistency.

Consistency, especially in publishing frequency.

It amazes me how often the same narrative takes place.

The creators who stay the course find success. The creators who establish frequency and publish relevant content on time grow their community, and build their authority, it never fails. 

But consistency is a difficult thing to master. When we start any venture we have a honeymoon period where we are motivated, but eventually, constantly creating content becomes a chore. 

How do we overcome the fate of most of our colleagues, who’s commitment falters?

That is the topic this week on GreayMatters. 

Grey Matters is made possible through your generous support!

Please come a Patron of Grey Matters!

Join us in the Grey Zone on Facebook

 

All our other Links Worth Visiting!

 

→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/

→ Hire Steve as a Speaker: https://dottotech.com/speaker/

→  We have Merch! https://teespring.com/stores/dotto-tech

→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

 

What is Holding You Back? - GM36

With the world reeling from the effects of COVID-19 it may seem like a very bad time to start or look at building a new online business.

In fact, this may be the best time.

 

Grey Matters is made possible through your generous support!

Please come a Patron of Grey Matters!

Join us in the Grey Zone on Facebook

 

All our other Links Worth Visiting!

 

→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/

→ Hire Steve as a Speaker: https://dottotech.com/speaker/

→  We have Merch! https://teespring.com/stores/dotto-tech

→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

 

Staying Healthy in Mind and in Business - GM35

Like you, I am having trouble seeing anything without the Coronavirus filter.

It is having an impact on every aspect of our lives and may well become the defining event of the first half of the century.

We need to gourd our own mental health before we can even start devising a strategy to protect our business.

 

Links form this episode:

https://www.verywellmind.com/stay-mentally-strong-during-coronavirus-4800190

 

Grey Matters is made possible through your generous support!

Please come a Patron of Grey Matters!

Join us in the Grey Zone on Facebook

 

All our other Links Worth Visiting!

 

→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/

→ Hire Steve as a Speaker: https://dottotech.com/speaker/

→  We have Merch! https://teespring.com/stores/dotto-tech

→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

Working from Home - GM34

I chose a long time ago to work from home, and have, over the years, developed a system that works for me.

For so many of you, the need to work from home is not a choice but an edict.

As we practice social distancing, we also need to practice new work habits to maintain our sanity, productivity and even our relationships while we work from home,

Here are some of my best tips, take them with the spirit intended, to help us all get through a difficult time.

Grey Matters is made possible through your generous support!

Please come a Patron of Grey Matters!

Join us in the Grey Zone on Facebook

 

All our other Links Worth Visiting!

 

→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/

→ Hire Steve as a Speaker: https://dottotech.com/speaker/

→  We have Merch! https://teespring.com/stores/dotto-tech

→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

Beyond Coping, with Mark Schaeffer - GM33

As confusion and fear sweep the world, we are struggling to come to terms with change and uncertainty.

Mark Schaeffer got me thinking about my own personal response to the COVID-19 shutdown, with a brilliantly timed blog post 

The Corona Virus, A Love Letter

That post inspired this Podcast, as Mark shares his thoughts on how we can deal with the very real grief and sense of loss we are all experiencing as we cope with Corona.

Links from this Podcast

• Mark’s Blog Post
• Marketing Rebellion: The Most Human Company Wins
• Known: The handbook for building and unleashing your personal brand in the digital age

Grey Matters is made possible through your generous support!

Please come a Patron of Grey Matters!

Join us in the Grey Zone on Facebook

 

All our other Links Worth Visiting!

 

→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/

→ Hire Steve as a Speaker: https://dottotech.com/speaker/

→  We have Merch! https://teespring.com/stores/dotto-tech

→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

Responding to an Uncertain Time - GM32

We are sailing uncharted waters, as the world comes to terms with COVID -19. We can only decide how we are going to react to the changes and challenges it brings.

We can control how we respond to our situation, however. 

 

Here is Mark Schaefer's take.

https://businessesgrow.com/2020/03/10/coronavirus

 

Grey Matters is made possible through your generous support!

Please come a Patron of Grey Matters!

Join us in the Grey Zone on Facebook

 

All our other Links Worth Visiting!

 

→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/

→ Hire Steve as a Speaker: https://dottotech.com/speaker/

→  We have Merch! https://teespring.com/stores/dotto-tech

→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM

→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

Building Communities with Video - GM31

Why do some video creators have the ability to connect with their audience, to grow a community, sway opinion, teach, sell, even inspire? 

 

What are the common skills, attributes, mechanisms that are unique to video, across all platforms? 

 

Links from this Episode:

• Join us for Webinar Wednesday!
• Examples of Video Creators
  • Perspective - Philip DeFranco
  • Vulnerability - Roberto Blake
  • Affirmation - Amy Landino
  • My Podcast with Amy
  • Accessible:  - Sue B Zimmerman

 

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