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Remaining Relevant in the Digital Age for Baby Boomers and GenX. Hosted by Steve Dotto and Viveka von Rosen
Episodes
Monday Jun 01, 2020
Monday Jun 01, 2020
As the reality of the COVID-19 pandemic sunk in so many industries experienced massive change.
Close to the top of the list of those most severely impacted was the conference industry in general, and the rather small cohort of professional and full-time speakers.
Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing.
In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down.
This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with out guests.
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Monday May 25, 2020
Monday May 25, 2020
Finding the right balance for our content.
Google and youtube give us incredible insight into what topics will be popular, generate views, responses and revenue.
But is serving the algorithm the best content strategy for your community?
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Monday May 18, 2020
Monday May 18, 2020
Tru.earth sells a unique eco-friendly product, a laundry strip that reduces plastic waste going into landfills by 100%.
A little over a year ago Ryan McKenzie and his team took a bit of a flyer on selling the strips.
The result has been a fascinating masterclass in online marketing as Ryan has shepherded the product through online sales, traditional distribution and Amazon sales.
It is not often that we get this kind of an inside look at how a modern company rapidly adapts and evolves with a product.
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Monday May 11, 2020
Monday May 11, 2020
I create a lot of content, and I do mean a lot.
Each week we strive to deliver:
- 2 YouTube Videos
- 1 Webinar
- 1 Podcast
- 1 Livestream (for ourselves)
- 1 Livestream we host for a client.
Plus our community content, such as zoom meetings and coaching sessions for our members.
Each and every one of these content pieces need supporting graphics, promo material, social posts etc.
Like I said, a lot of content, and we do it with a team of 3.
These are my top 5 content Creation Tools I use.
5- BitMoji - https://youtu.be/OEi01uA9JAI
4- Evernote
Here is a link to our introductory Evernote Course.
Evernote QuickStart
https://dottotechu.thinkific.com/courses/evernote-quick-start
Pocket is an alternative more of a reading and research tool than a creations tool.
3- Invideo
https://invideo.io?ref=stevedotto3
2- Canva
https://canva.7eqqol.net/zoDW6
1- Screenflow
https://telestream.pxf.io/B9dYy
Our Video Production Process - https://dottotech.com/make-youtube-video-tutorials/
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Monday May 04, 2020
Monday May 04, 2020
They Ask, You Answer
Marcus Sheridan faced a challenge in 2008 as the recession hit his company hard. His response has become the blueprint for thousands of online marketers.
They Ask You Answer, the simple mantra to serve your community, provide value, which generates trust.
Trust has become the most valuable currency online.
Links from this episode:
They Ask You Answer, by Marcus Sheridan
Strength Finder Personality Test
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Monday Apr 27, 2020
Monday Apr 27, 2020
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Monday Apr 20, 2020
Monday Apr 20, 2020
The single most important key to success in content marketing?
The answer is clear, it is consistency.
Consistency, especially in publishing frequency.
It amazes me how often the same narrative takes place.
The creators who stay the course find success. The creators who establish frequency and publish relevant content on time grow their community, and build their authority, it never fails.
But consistency is a difficult thing to master. When we start any venture we have a honeymoon period where we are motivated, but eventually, constantly creating content becomes a chore.
How do we overcome the fate of most of our colleagues, who’s commitment falters?
That is the topic this week on GreayMatters.
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Monday Apr 13, 2020
Monday Apr 13, 2020
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Monday Apr 06, 2020
Monday Apr 06, 2020
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Monday Mar 30, 2020
Monday Mar 30, 2020
I chose a long time ago to work from home, and have, over the years, developed a system that works for me.
For so many of you, the need to work from home is not a choice but an edict.
As we practice social distancing, we also need to practice new work habits to maintain our sanity, productivity and even our relationships while we work from home,
Here are some of my best tips, take them with the spirit intended, to help us all get through a difficult time.