Episodes
Monday May 25, 2020
Serving the Algorithm - GM42
Monday May 25, 2020
Monday May 25, 2020
Finding the right balance for our content.
Google and youtube give us incredible insight into what topics will be popular, generate views, responses and revenue.
But is serving the algorithm the best content strategy for your community?
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Monday May 18, 2020
Agile Marketing with Ryan McKenzie - GM 41
Monday May 18, 2020
Monday May 18, 2020
Tru.earth sells a unique eco-friendly product, a laundry strip that reduces plastic waste going into landfills by 100%.
A little over a year ago Ryan McKenzie and his team took a bit of a flyer on selling the strips.
The result has been a fascinating masterclass in online marketing as Ryan has shepherded the product through online sales, traditional distribution and Amazon sales.
It is not often that we get this kind of an inside look at how a modern company rapidly adapts and evolves with a product.
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Monday May 11, 2020
My top 5 Content Tools - GM40
Monday May 11, 2020
Monday May 11, 2020
I create a lot of content, and I do mean a lot.
Each week we strive to deliver:
- 2 YouTube Videos
- 1 Webinar
- 1 Podcast
- 1 Livestream (for ourselves)
- 1 Livestream we host for a client.
Plus our community content, such as zoom meetings and coaching sessions for our members.
Each and every one of these content pieces need supporting graphics, promo material, social posts etc.
Like I said, a lot of content, and we do it with a team of 3.
These are my top 5 content Creation Tools I use.
5- BitMoji - https://youtu.be/OEi01uA9JAI
4- Evernote
Here is a link to our introductory Evernote Course.
Evernote QuickStart
https://dottotechu.thinkific.com/courses/evernote-quick-start
Pocket is an alternative more of a reading and research tool than a creations tool.
3- Invideo
https://invideo.io?ref=stevedotto3
2- Canva
https://canva.7eqqol.net/zoDW6
1- Screenflow
https://telestream.pxf.io/B9dYy
Our Video Production Process - https://dottotech.com/make-youtube-video-tutorials/
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Monday May 04, 2020
Trust, with Marcus Sheridan - GM39
Monday May 04, 2020
Monday May 04, 2020
They Ask, You Answer
Marcus Sheridan faced a challenge in 2008 as the recession hit his company hard. His response has become the blueprint for thousands of online marketers.
They Ask You Answer, the simple mantra to serve your community, provide value, which generates trust.
Trust has become the most valuable currency online.
Links from this episode:
They Ask You Answer, by Marcus Sheridan
Strength Finder Personality Test
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