Grey Matters, with Steve Dotto
Serving the Algorithm - GM42

Serving the Algorithm - GM42

May 25, 2020

 Finding the right balance for our content.

Google and youtube give us incredible insight into what topics will be popular, generate views, responses and revenue.

But is serving the algorithm the best content strategy for your community?

 

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All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
 
 
Agile Marketing with Ryan McKenzie - GM 41

Agile Marketing with Ryan McKenzie - GM 41

May 18, 2020

Tru.earth sells a unique eco-friendly product, a laundry strip that reduces plastic waste going into landfills by 100%.

A little over a year ago Ryan McKenzie and his team took a bit of a flyer on selling the strips.

The result has been a fascinating masterclass in online marketing as Ryan has shepherded the product through online sales, traditional distribution and Amazon sales. 

It is not often that we get this kind of an inside look at how a modern company rapidly adapts and evolves with a product.

Tru.Earth Laundry Strips

 

Grey Matters is made possible through your generous support!

Please come a Patron of Grey Matters!

Join us in the Grey Zone on Facebook

 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
 
 
My top 5 Content Tools - GM40

My top 5 Content Tools - GM40

May 11, 2020

I create a lot of content, and I do mean a lot.

Each week we strive to deliver:

  • 2 YouTube Videos
  • 1 Webinar
  • 1 Podcast
  • 1 Livestream (for ourselves)
  • 1 Livestream we host for a client.

Plus our community content, such as zoom meetings and coaching sessions for our members.

Each and every one of these content pieces need supporting graphics, promo material, social posts etc.

Like I said, a lot of content, and we do it with a team of 3.

These are my top 5 content Creation Tools I use. 

5- BitMoji - https://youtu.be/OEi01uA9JAI

4- Evernote

Here is a link to our introductory Evernote Course.
Evernote QuickStart
https://dottotechu.thinkific.com/courses/evernote-quick-start


Pocket is an alternative more of a reading and research tool than a creations tool.

3- Invideo 

https://invideo.io?ref=stevedotto3

2- Canva 

https://canva.7eqqol.net/zoDW6

1- Screenflow 

https://telestream.pxf.io/B9dYy

Our Video Production Process - https://dottotech.com/make-youtube-video-tutorials/

Grey Matters is made possible through your generous support!

Please come a Patron of Grey Matters!

Join us in the Grey Zone on Facebook

 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
 
 
Trust, with Marcus Sheridan - GM39

Trust, with Marcus Sheridan - GM39

May 4, 2020

They Ask, You Answer

Marcus Sheridan faced a challenge in 2008 as the recession hit his company hard. His response has become the blueprint for thousands of online marketers.

They Ask You Answer, the simple mantra to serve your community, provide value, which generates trust. 

Trust has become the most valuable currency online. 

Links from this episode:

They Ask You Answer, by Marcus Sheridan

Strength Finder Personality Test

 

Grey Matters is made possible through your generous support!

Please come a Patron of Grey Matters!

Join us in the Grey Zone on Facebook

 
All our other Links Worth Visiting!
 
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM