Grey Matters, with Steve Dotto

GM-01-What is “Online Marketing” for the Grey Zone

December 13, 2018

Join Steve to explore the amazing wealth of options we have through the world of Online Content Marketing.

Online marketing is something I resisted being a part of when I was in transition from the world of traditional media to the online world.

I saw "online marketers" as scam artists, and did not really understand the community building aspect of content marketing.

The 5 Cs


  • Content
  • Conversation
  • Community
  • Conversion
  • Customer

Mari Smith, can be found at

Marcus Sheridan, aka The Sales Lion
You can find Marcus at

Check out his book, They Ask, You Answer,  it had a profound impact on how I approach marketing!


This is just episode 1 of our podcast. I look forward to your feedback, you will help me create a podcast that will be something special!