Grey Matters, with Steve Dotto

GM-04 Building a Platform

January 10, 2019

 Building a Platform

Love this article from Yahoo

If you like this podcast do me a favour and write a review.

We are in our early stages, and iTunes reviews are so valuable to us!

Michael Hyatt wrote a great book on Platform, way back in 2012.

The most common building blocks of a platform include the following:

  1. Your own website, including your Blog/Vlog
  2. Mail List
  3. Regular Gigs Affiliations, such as regular guest appearances on TV, Radio, Print Gigs etc.
  4. Guest appearances on TV, Radio, Guest posts on Vlogs, Podcasts Collab videos or podcasts
  5. Speaking Engagements
  6. Social Reach, conversation, Facebook Twitter
  7. Social Publishing ,Instagram. YouTube, Twitch, FB Live
  8. Book Sales
  9. Individuals of influence that you know—personal contacts (organizational, media, celebrity, relatives) who can help you market at no cost to yourself, whether through blurbs, promotion, or other means


You Need to become Visible

Then you strive to be influential