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Remaining Relevant in the Digital Age for Baby Boomers and GenX. Hosted by Steve Dotto and Viveka von Rosen
Episodes
Thursday Apr 11, 2019
Thursday Apr 11, 2019
When you start out to build an online business, there is an overwhelming number of things that need doing. Where do you start? What comes first?
In this podcast, I talk about the foundation for your online business, the things you need to invest your time and money into to get started on the right foot.
Thursday Apr 04, 2019
Thursday Apr 04, 2019
Are we really the sum of the 5 people we spend the most time with?
It sounds great, but I don't agree 100% with the idea, BUT I do believe we need to surround ourselves with those who are smarter, than us, different than us those who can lift us up and challenge and support us.
We also need to surround ourselves with mentors, those who can help mold us into more successful entrepreneurs, and that applies to ALL of us, regardless of age and experience.
Where do you find those people? That is a challenge, especially for those of us re-inventing ourselves.
I found my new inner circle when I attended some live conferences. The networking opportunities at these conferences far surpass the actual content shared in each one!
Follow my Friends.....
Saturday Mar 16, 2019
Saturday Mar 16, 2019
There is no doubt in my mind that Social Video will increase in value over time. It is already the most valuable and influential digital asset we can create.
BUT all video is NOT created equal. Not by a long shot, and I am not talking about quality, I am talking about application.
This week on Grey Matters we discuss (actually I pontificate) on styles of video and how the ultimate delivery network determines the type of video you should be creating.
Links for this episode
My Minicourse
Thursday Mar 07, 2019
Thursday Mar 07, 2019
I have developed a real fondness for Affiliate Marketing.
I am increasingly realizing the value of investing in Affiliate relationships which are leading to increasing monthly passive income.
In this episode, I will share with you the mechanics of Affiliate Marketing, how all the pieces fit together.
We will also outline the 3 main styles of Affiliate Relationships.
Here are the links mentioned in the Podcast:
Thursday Feb 28, 2019
Thursday Feb 28, 2019
IMHO Facebook ads are a black hole you an I may never recover from.
Too Dramatic?
I am not saying Facebook Ads have no value, they do! It is just that they have become a massively sophisticated platform that we simply do not have the skill set to effectively manage.
That is you and I, the average content creator.
Too many of my online colleagues will encourage you to take a course to unlock the power of Facebook ads and manage your campaigns yourself.
More of my humble opinion........BAD IDEA! Listen to learn why!
Thursday Feb 21, 2019
Thursday Feb 21, 2019
This week's podcast was inspired by a coaching webinar I held last week. It was called "Discover Online Business" and it was focused on those just starting out in online business, reinventing themselves or looking to grow their online business.
The questions I was asked spoke to some universal challenges I believe we all face when we contemplate online entrepreneurship.
Who is my ICA (Idea Customer Avitar)? The person I am trying to attract, to serve.
What is my focus? What product will I ultimately sell and how do I determine exactly what it is?
So many of us look at the opportunities online, know we want to be there, but where to start? What to do?
Your Passion is a great place to start.
Thursday Feb 14, 2019
Thursday Feb 14, 2019
You can teach an old dog new tricks, and the dog probably loves it! At least this old dog!
Building an Online Business has been a rewarding experience, financially and personally, however, there have been detours along the road.
This week I share with you some of the key milestones I passed as I built my Online Business.
I hope to offer some context, how long it takes, and where breakthroughs come from.
Saturday Feb 09, 2019
Saturday Feb 09, 2019
Brian Fanzo is a force of nature, a Millennial who has built a business showing brands the how and why of communicating with Millennials.
Push the Damn Button is one of Brian's signature calls to action! He embraces tech on all fronts, but like me, he has a passion for putting the user in charge of the technology.
Learn more about Brian at iSocialFanz
Friday Feb 01, 2019
Friday Feb 01, 2019
I Know!
Email lists!!!!
Seriously Steve!
2006 is calling!
You are going to spend this whole episode talking about email lists?
Darn tootin!
I have only one thing to say: if you build a good solid email list, you will have a good solid online business.
If you build a freaking awesome mail list, you will have have a freaking awesome online business.
If you don't build an email list, no guarantees....you are on your own.
Here is a link to the post by our friends at OptIn Monster (they know a thing or two about list-building......just notice the aggressive popups when you read this article. This post talks about open and click-through rates......fascinating!
Thursday Jan 24, 2019
Thursday Jan 24, 2019
I am certain that many of us are reluctant to enter the world of online marketing because if negative experiences we have had in the past when we felt we were being "hustled" by unethical online marketers. Essentially it has soured us to the whole concept.
That is a shame because the online space needs more marketers and content creators concerned with being ethical, and setting a good example.
In this episode of Grey Matters, we expolre some of the less than ethical practces we find online, and what we can learn from those practices.
Links from this Episode
Archive of Verge Article on "The Syndicate"