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Remaining Relevant in the Digital Age for Baby Boomers and GenX. Hosted by Steve Dotto and Viveka von Rosen
Episodes
Jan 21, 2021
Jan 21, 2021
28 min
Permanent suspension of @realDonaldTrump
Jan 14, 2021
Jan 14, 2021
31 min
- The manufacturer, retailer, the person who is selling the product or service
- The affiliate, the person recommending the service or product
- The customer
Jan 7, 2021
Jan 7, 2021
23 min
Jul 13, 2020
Jul 13, 2020
38 min
The one thing I struggle with to this day in the online marketing world is the sales process. The techniques which we can and do use to sell our products or services.
So much research has gone into "crafting the perfect offer". In some cases, online marketers spend more time on the sales pitch that they do on the product they are selling, and that offends me.
I have thin skin when it comes to online ethics.
This week I break down our current project as wee are preparing to take the sales offer to the public. I look behind the scenes at a product launch and the decision-making process we are going through to best strike a balance between effective and manipulative sales.
Grey Matters is made possible through your generous support!
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Join us in the Grey Zone on Facebook
Jul 6, 2020
Jul 6, 2020
41 min
Facebook, for all its flaws, has become an almost universal meeting place. For online businesses, there is no better place to try and create awareness, conversations, build relationships and form communities.
I just wish Facebook was a better partner!
Bella Vasta knows how to build effective communities in Facebook, uses communities to grow her own community and teacher others (like us) to do as well.
Check out Bella at
Grey Matters is made possible through your generous support!
Please come a Patron of Grey Matters!
Join us in the Grey Zone on Facebook
Jun 29, 2020
Jun 29, 2020
10 min
The Talk - Grey Matters 46
I did not really want to record this episode, and to be perfectly honest, I have reservations about posting it.
But all of us must take time to search inward if we are ever going to be a part of the change we desire for our world.
Jun 15, 2020
Jun 15, 2020
47 min
Online marketing is constantly shifting, best practices form yesterday are replaced today with newer more innovative strategies, and we constantly walk a tightrope between what we can do and what we should do.
Bosco Anthony is one of the most creative marketers I know. He has spearheaded some of the more memorable social campaigns I have been privy to.
This week on Grey Matters, Bosco shared his insights on what is the current state of the nation in online marketing.
Follow Bosco
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Join us in the Grey Zone on Facebook
Jun 8, 2020
Jun 8, 2020
33 min
In part 2 of my interview with Scott, we dive into how speakers are preventing themselves, the challenges with Zoom, discuss teachers and top things of sharing our most epic speaking fails.
Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing.
In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down.
This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with our guests.
Join us Fridays 10am Pacific at
or
Grey Matters is made possible through your generous support!
Please come a Patron of Grey Matters!
Join us in the Grey Zone on Facebook
Jun 1, 2020
Jun 1, 2020
33 min
As the reality of the COVID-19 pandemic sunk in so many industries experienced massive change.
Close to the top of the list of those most severely impacted was the conference industry in general, and the rather small cohort of professional and full-time speakers.
Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing.
In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down.
This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with out guests.
Join us Fridays 10 A Pacific at
or
Grey Matters is made possible through your generous support!
Please come a Patron of Grey Matters!
Join us in the Grey Zone on Facebook
May 25, 2020
May 25, 2020
26 min
Finding the right balance for our content.
Google and youtube give us incredible insight into what topics will be popular, generate views, responses and revenue.
But is serving the algorithm the best content strategy for your community?