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Remaining Relevant in the Digital Age for Baby Boomers and GenX. Hosted by Steve Dotto and Viveka von Rosen
Episodes
May 18, 2020
May 18, 2020
46 min
Tru.earth sells a unique eco-friendly product, a laundry strip that reduces plastic waste going into landfills by 100%.
A little over a year ago Ryan McKenzie and his team took a bit of a flyer on selling the strips.
The result has been a fascinating masterclass in online marketing as Ryan has shepherded the product through online sales, traditional distribution and Amazon sales.
It is not often that we get this kind of an inside look at how a modern company rapidly adapts and evolves with a product.
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May 11, 2020
May 11, 2020
36 min
I create a lot of content, and I do mean a lot.
Each week we strive to deliver:
- 2 YouTube Videos
- 1 Webinar
- 1 Podcast
- 1 Livestream (for ourselves)
- 1 Livestream we host for a client.
Plus our community content, such as zoom meetings and coaching sessions for our members.
Each and every one of these content pieces need supporting graphics, promo material, social posts etc.
Like I said, a lot of content, and we do it with a team of 3.
These are my top 5 content Creation Tools I use.
5- BitMoji - https://youtu.be/OEi01uA9JAI
4- Evernote
Here is a link to our introductory Evernote Course.
Evernote QuickStart
https://dottotechu.thinkific.com/courses/evernote-quick-start
Pocket is an alternative more of a reading and research tool than a creations tool.
3- Invideo
https://invideo.io?ref=stevedotto3
2- Canva
https://canva.7eqqol.net/zoDW6
1- Screenflow
https://telestream.pxf.io/B9dYy
Our Video Production Process - https://dottotech.com/make-youtube-video-tutorials/
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May 4, 2020
May 4, 2020
47 min
They Ask, You Answer
Marcus Sheridan faced a challenge in 2008 as the recession hit his company hard. His response has become the blueprint for thousands of online marketers.
They Ask You Answer, the simple mantra to serve your community, provide value, which generates trust.
Trust has become the most valuable currency online.
Links from this episode:
They Ask You Answer, by Marcus Sheridan
Strength Finder Personality Test
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Apr 27, 2020
Apr 27, 2020
23 min
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Apr 20, 2020
Apr 20, 2020
28 min
The single most important key to success in content marketing?
The answer is clear, it is consistency.
Consistency, especially in publishing frequency.
It amazes me how often the same narrative takes place.
The creators who stay the course find success. The creators who establish frequency and publish relevant content on time grow their community, and build their authority, it never fails.
But consistency is a difficult thing to master. When we start any venture we have a honeymoon period where we are motivated, but eventually, constantly creating content becomes a chore.
How do we overcome the fate of most of our colleagues, who’s commitment falters?
That is the topic this week on GreayMatters.
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Apr 13, 2020
Apr 13, 2020
34 min
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Apr 6, 2020
Apr 6, 2020
32 min
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Mar 30, 2020
Mar 30, 2020
32 min
I chose a long time ago to work from home, and have, over the years, developed a system that works for me.
For so many of you, the need to work from home is not a choice but an edict.
As we practice social distancing, we also need to practice new work habits to maintain our sanity, productivity and even our relationships while we work from home,
Here are some of my best tips, take them with the spirit intended, to help us all get through a difficult time.
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Mar 25, 2020
Mar 25, 2020
42 min
As confusion and fear sweep the world, we are struggling to come to terms with change and uncertainty.
Mark Schaeffer got me thinking about my own personal response to the COVID-19 shutdown, with a brilliantly timed blog post
The Corona Virus, A Love Letter
That post inspired this Podcast, as Mark shares his thoughts on how we can deal with the very real grief and sense of loss we are all experiencing as we cope with Corona.
Links from this Podcast
- Mark’s Blog Post
- Marketing Rebellion: The Most Human Company Wins
- Known: The handbook for building and unleashing your personal brand in the digital age
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Mar 18, 2020
Mar 18, 2020
22 min