Grey Matters, with Steve Dotto

GM-13 Social Video is Your Most Powerful Digital Asset

There is no doubt in my mind that Social Video will increase in value over time. It is already the most valuable and influential digital asset we can create. 

BUT all video is NOT created equal. Not by a long shot, and I am not talking about quality, I am talking about application. 

This week on Grey Matters we discuss (actually I pontificate) on styles of video and how the ultimate delivery network determines the type of video you should be creating. 

Links for this episode

My Minicourse

How to Create Video in Less Time than Writing a Blog

GM -12 Affiliate Marketing

I have developed a real fondness for Affiliate Marketing.

I am increasingly realizing the value of investing in Affiliate relationships which are leading to increasing monthly passive income. 

In this episode, I will share with you the mechanics of Affiliate Marketing, how all the pieces fit together. 

We will also outline the 3 main styles of Affiliate Relationships.

Here are the links mentioned in the Podcast:

Warrior Forum 

Clickbank

Join us Each Week for Webinar Wednesday

GM-11 Just Say No to Facebook Ads

IMHO Facebook ads are a black hole you an I may never recover from. 

Too Dramatic?

I am not saying Facebook Ads have no value, they do! It is just that they have become a massively sophisticated platform that we simply do not have the skill set to effectively manage. 

That is you and I, the average content creator. 

Too many of my online colleagues will encourage you to take a course to unlock the power of Facebook ads and manage your campaigns yourself. 

More of my humble opinion........BAD IDEA! Listen to learn why!

GM-10 No Passion, No Path

This week's podcast was inspired by a coaching webinar I held last week. It was called "Discover Online Business" and it was focused on those just starting out in online business, reinventing themselves or looking to grow their online business.

The questions I was asked spoke to some universal challenges I believe we all face when we contemplate online entrepreneurship.  

 Who is my ICA (Idea Customer Avitar)? The person I am trying to attract, to serve.

What is my focus? What product will I ultimately sell and how do I determine exactly what it is?

So many of us look at the opportunities online, know we want to be there, but where to start? What to do?

Your Passion is a great place to start. 

GM-09 My Story

You can teach an old dog new tricks, and the dog probably loves it! At least this old dog!

Building an Online Business has been a rewarding experience, financially and personally, however, there have been detours along the road.
This week I share with you some of the key milestones I passed as I built my Online Business.

I hope to offer some context, how long it takes, and where breakthroughs come from.

 

GM-08 Brian Fanzo - Millennials V Boomers

Brian Fanzo is a force of nature, a Millennial who has built a business showing brands the how and why of communicating with Millennials. 

Push the Damn Button is one of Brian's signature calls to action! He embraces tech on all fronts, but like me, he has a passion for putting the user in charge of the technology.

Learn more about Brian at iSocialFanz

GM-07 Essential Email

I Know!

Email lists!!!!

Seriously Steve!

2006 is calling!

You are going to spend this whole episode talking about email lists?

Darn tootin!

I have only one thing to say: if you build a good solid email list, you will have a good solid online business.

If you build a freaking awesome mail list, you will have have a freaking awesome online business.

If you don't build an email list, no guarantees....you are on your own.

Here is a link to the post by our friends at OptIn Monster (they know a thing or two about list-building......just notice the aggressive popups when you read this article. This post talks about open and click-through rates......fascinating!

GM-06 Ethical Online Marketing

I am certain that many of us are reluctant to enter the world of online marketing because if negative experiences we have had in the past when we felt we were being "hustled" by unethical online marketers. Essentially it has soured us to the whole concept.

That is a shame because the online space needs more marketers and content creators concerned with being ethical, and setting a good example.

In this episode of Grey Matters, we expolre some of  the less than ethical practces we find online, and what we can learn from those practices.

 

Links from this Episode

Archive of Verge Article on "The Syndicate"

 

GM-05- Phyllis Khare Drops some '70s Gems!

I love Phyllis Kahre’s attitude, how she takes on every challenge head-on and dives in, no excuses!

You can find her at

https://phylliskhare.com/

Do you Grok This?

For those of you confused by our “blast from the past” riffing on Phyllis using the term, Grock.

It is a term coined in the Robert A Heinlein book, Stranger in a Strange Land (1961). A Science Fiction staple for all of us who grew up in the ‘70s.

What does it mean?

To Grok something is to understand it so fully that it becomes a part of you, and you of it. I probably butchered that description, but here is the Wikipedia Page 

GM-04 Building a Platform

 Building a Platform

Love this article from Yahoo

https://finance.yahoo.com/news/over-50-entrepreneurial-life-just-191044173.html

If you like this podcast do me a favour and write a review.

We are in our early stages, and iTunes reviews are so valuable to us!

Michael Hyatt wrote a great book on Platform, way back in 2012.

The most common building blocks of a platform include the following:

1. Your own website, including your Blog/Vlog
2. Mail List
3. Regular Gigs Affiliations, such as regular guest appearances on TV, Radio, Print Gigs etc.
4. Guest appearances on TV, Radio, Guest posts on Vlogs, Podcasts Collab videos or podcasts
5. Speaking Engagements
6. Social Reach, conversation, Facebook Twitter
7. Social Publishing ,Instagram. YouTube, Twitch, FB Live
8. Book Sales
9. Individuals of influence that you know—personal contacts (organizational, media, celebrity, relatives) who can help you market at no cost to yourself, whether through blurbs, promotion, or other means

 

You Need to become Visible

Then you strive to be influential