117.2K
Downloads
71
Episodes
Remaining Relevant in the Digital Age, for Baby Boomers and GenX.
Episodes
Thursday Feb 21, 2019
Thursday Feb 21, 2019
This week's podcast was inspired by a coaching webinar I held last week. It was called "Discover Online Business" and it was focused on those just starting out in online business, reinventing themselves or looking to grow their online business.
The questions I was asked spoke to some universal challenges I believe we all face when we contemplate online entrepreneurship.
Who is my ICA (Idea Customer Avitar)? The person I am trying to attract, to serve.
What is my focus? What product will I ultimately sell and how do I determine exactly what it is?
So many of us look at the opportunities online, know we want to be there, but where to start? What to do?
Your Passion is a great place to start.
Thursday Feb 14, 2019
Thursday Feb 14, 2019
You can teach an old dog new tricks, and the dog probably loves it! At least this old dog!
Building an Online Business has been a rewarding experience, financially and personally, however, there have been detours along the road.
This week I share with you some of the key milestones I passed as I built my Online Business.
I hope to offer some context, how long it takes, and where breakthroughs come from.
Saturday Feb 09, 2019
Saturday Feb 09, 2019
Brian Fanzo is a force of nature, a Millennial who has built a business showing brands the how and why of communicating with Millennials.
Push the Damn Button is one of Brian's signature calls to action! He embraces tech on all fronts, but like me, he has a passion for putting the user in charge of the technology.
Learn more about Brian at iSocialFanz
Friday Feb 01, 2019
Friday Feb 01, 2019
I Know!
Email lists!!!!
Seriously Steve!
2006 is calling!
You are going to spend this whole episode talking about email lists?
Darn tootin!
I have only one thing to say: if you build a good solid email list, you will have a good solid online business.
If you build a freaking awesome mail list, you will have have a freaking awesome online business.
If you don't build an email list, no guarantees....you are on your own.
Here is a link to the post by our friends at OptIn Monster (they know a thing or two about list-building......just notice the aggressive popups when you read this article. This post talks about open and click-through rates......fascinating!
Thursday Jan 24, 2019
Thursday Jan 24, 2019
I am certain that many of us are reluctant to enter the world of online marketing because if negative experiences we have had in the past when we felt we were being "hustled" by unethical online marketers. Essentially it has soured us to the whole concept.
That is a shame because the online space needs more marketers and content creators concerned with being ethical, and setting a good example.
In this episode of Grey Matters, we expolre some of the less than ethical practces we find online, and what we can learn from those practices.
Links from this Episode
Archive of Verge Article on "The Syndicate"
Thursday Jan 17, 2019
Thursday Jan 17, 2019
I love Phyllis Kahre’s attitude, how she takes on every challenge head-on and dives in, no excuses!
You can find her at
Do you Grok This?
For those of you confused by our “blast from the past” riffing on Phyllis using the term, Grock.
It is a term coined in the Robert A Heinlein book, Stranger in a Strange Land (1961). A Science Fiction staple for all of us who grew up in the ‘70s.
What does it mean?
To Grok something is to understand it so fully that it becomes a part of you, and you of it. I probably butchered that description, but here is the Wikipedia Page
Thursday Jan 10, 2019
Thursday Jan 10, 2019
Building a Platform
Love this article from Yahoo
https://finance.yahoo.com/news/over-50-entrepreneurial-life-just-191044173.html
If you like this podcast do me a favour and write a review.
We are in our early stages, and iTunes reviews are so valuable to us!
Michael Hyatt wrote a great book on Platform, way back in 2012.
The most common building blocks of a platform include the following:
- Your own website, including your Blog/Vlog
- Mail List
- Regular Gigs Affiliations, such as regular guest appearances on TV, Radio, Print Gigs etc.
- Guest appearances on TV, Radio, Guest posts on Vlogs, Podcasts Collab videos or podcasts
- Speaking Engagements
- Social Reach, conversation, Facebook Twitter
- Social Publishing ,Instagram. YouTube, Twitch, FB Live
- Book Sales
- Individuals of influence that you know—personal contacts (organizational, media, celebrity, relatives) who can help you market at no cost to yourself, whether through blurbs, promotion, or other means
You Need to become Visible
Then you strive to be influential
Friday Dec 28, 2018
Friday Dec 28, 2018
Show Me The Money!
I would be lying if I told you that Content Marketing was a guaranteed path to riches.
It took me over 2 years of being a full time content creator before I was able to look at my income and feel some sense of security.
Is that representative of what you may experience, can you do it in a shorter time or will it take longer?
I have no idea, 2 years is how long it took me.
I do believe, however, that you can find success in the online world, and it is a matter of when, not if.
8 Ways I will Show You The Money
- Advertizing, using Google Adsense and others
- Affiliate Marketing, Amazon and others (https://youtu.be/quKxxSUnNag)
- Consulting
- Online Courses (https://youtu.be/OEASVDtkGYU)
- Sponsored Content on YouTube, Blog or Podcasts
- Become an Author, building a platform
- Gig Economy - Writing, editing, accounting, managing, supporting
- Membership Sites and Online Communities
Creating a Podcast
Patreon
https://youtu.be/8NZxgw3b6kE
In this episode:
The Big Leap
Gat Edwards
Thursday Dec 20, 2018
Thursday Dec 20, 2018
Why I Love Webinars
Having spent my entire career in traditional media, and I honestly believe that Webinars are the best way for many of us to build community.
To essentially be able to create your very own private broadcast network, complete with comments and chat is nothing short of mindblowing!
One of the challenges in talking about Webinars, is they apply in so many vertical areas.
Key takeaways from this Podcast.
- Webinars are flexible
- Webinars are relevant
- You can leverage webinars
- Anyone can do Webinars
- Webinars are a fast track to KLT
- Webinars have unlimited reach
1) Webinars are flexible
- Teaching
- Training
- Marketing
- Sales
- Promotion
- Entertainment
2) Webinars are relevant
People enter with intent
3) You can leverage Webinars
Record and create evergreen content
Outstanding lisbuilders
Gathering email addresses is a huge key.
4) Anyone can do a webinar
You can start out with just a few people
You get better as you go
Loads of great resources to teach you how
5) Fasttrack to Know, Like, trust (KLT)
6) Unlimited Reach
We have some great tutorials for you!
In this free training you will learn
4 key goals of EVERY Webinar
Steve's Webinar Tools and Setup
Managing the Live Event
Setting up your Webinar
Creating Hybrid Webinars
Analytics and statistics
What to do when things go wrong
Thursday Dec 13, 2018
Thursday Dec 13, 2018
Join Steve to explore the amazing wealth of options we have through the world of Online Content Marketing.
Online marketing is something I resisted being a part of when I was in transition from the world of traditional media to the online world.
I saw "online marketers" as scam artists, and did not really understand the community building aspect of content marketing.
The 5 Cs
- Content
- Conversation
- Community
- Conversion
- Customer
Mari Smith, can be found at https://www.marismith.com/
Marcus Sheridan, aka The Sales Lion
You can find Marcus at https://marcussheridan.com/
Check out his book, They Ask, You Answer, it had a profound impact on how I approach marketing!
This is just episode 1 of our podcast. I look forward to your feedback, you will help me create a podcast that will be something special!
I am constantly updating this free course which test the most popular Webinar platforms, helping you choose the right one for you.
Increase your skills, Increase your knowledge
Here are all of Steve's Recommended Tools on Amazon…..these are affiliate links
https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
Webinar Wednesday
Join us live each week for our weekly live tutorial webinar,
http://members.dottotech.com/?page_id=4728
Other Links
Share and like the videos and follow Steve.
→ Blog: https://dottotech.com/
→ Twitter: https://twitter.com/dottotech
→ Facebook: https://www.facebook.com/DottoTech/